How to Lead Your Sales Team to a Competitive Advantage

Jim  Pancero

Online Live Webinar


Our Speaker works at
Jim Pancero, Inc.
President,Jim Pancero, Inc.
Successful attendees will be eligible to earn a certificate of attendance and delivered to your given address in Pakistan.

Is your sales team functioning as a collection of independent gun fighters each choosing their own targets and their own selling message or a trained sales team with process, structures, strategy and direction? Learn the sales leadership “best practices” that can most impact your team’s market share and profitability. You will also learn how to change your sales leadership coaching focus and language so you too can implement these proven coaching processes and selling “best practices” that can provide your team with a stronger competitive advantage and profitability moving forward. A detailed program workbook/learning guide will be provided.


How are you coaching, training and leading your sales team today? Your competitors are effective selling pros with a solid set of existing customers, offering proven products at a very competitive price. Are your sales team members consistently maximizing all the Operational, Tactical and Strategic selling skills for success in this aggressive, intense selling environment? Good is no longer good enough. This program will share with you the four secrets to leading your team to gaining…and then maintaining a competitive advantage. Are you good enough to lead your sales team to get even better?

If you are interested…open… and ready to improve your team’s success, then Jim Pancero has answers for you. The proven selling philosophies, processes and structures Jim shares all have just one goal…to increase your personal competitive selling advantage. The leading-edged ideas Jim shares have been researched, validated and fine-tuned through his over 30 years influencing and guiding top performers selling higher priced and/or competitively complex distribution materials, large equipment, or business services. Jim’s proven concepts center on showing you ways to strengthen the messaging and positioning of your uniqueness and value, gaining more control of your selling processes, and strengthening your leadership team’s abilities to coach and lead in today’s hyper-competitive economy and global marketplace.

Jim’s background includes being a top performer selling large computer systems for the Data Processing Division of the IBM Corporation. During Jim's prestigious IBM career he earned several awards including the coveted "Golden Circle" designation annually awarded to the top 5% of their international sales force. Since founding his sales training and consulting company in 1982, Jim has conducted over 3,100 speeches, in-depth seminars or consulting days for more than 600 companies in over 80 different industries. Over 90% of Jim's clients have utilized his ideas and services more than once. Jim has also been recognized by the National Speakers Association having earned their CSP (Certified Speaking Professional) designation and been inducted into their Speakers Hall of Fame. This combined honor has only been awarded to less than 3% of their 3,500 professional members. For more on how to increase your competitive selling advantage visit Jim’s www.Pancero.com website, download his free Apple or Android mobile app, and check out his video clips on YouTube® (YouTube channel “2Sellmore”).

  • The four rules of motivation
  • How where you spend your time as a manager defines your leadership style
  • The quantifiable differences between a sales manager vs a sales leader
  • The three levels of leadership communications
  • How the definition of a successful sales leader is dramatically changing today
  • Key coaching language and coaching terms to ask your team
  • How to get into the language of “The Coaching Zone”